IDEA: The Wroclaw Industrial Festival is one of its own kind in East part of Europe. It shows avantgarde art: music, plastic art, video art, performance. The whole idea of this event is a multimedia live action (music, video, exhibition) that refers to archaic rules that describe our reality. The Festival stresses those aspects of our technical world, that collective subconscious consider as a chance but at the same time as a danger. Our Festival refers to action of the artists from the beginning of the XX centuary: futurists, Enviromental Art and industrial art. As well critics as media appreciate this kind of action as a convention of contemporary avantgarde art.